It is absolutely essential for you to take note of these 3 Changes Your 2018 SEO Strategy Must Have, if you want to be successful online.
Why changes in SEO in 2018?
As you may already know, Google always keeps making changes to its algorithm (For whatever reasons they have!) BUT, as you might also already know, it is very important for you to be in the good books of Google – IF (NOTE – I say IF!!!), you want to get ranked on Google.
Well, IF you want to get ranked on Google, you need to keep fine tuning your SEO strategies. This is because of the simple rule that Google is constantly changing its Algorithm. So, if you want to be on the good side of Google – you need to keep changing your SEO strategy – as simple as that!
Why be on the good side of Google?
Today, there are many search engines such as Turboscout, Symbols, WebCrawler, Qrobe, Newslookup, LocateTV, Heapr, Exalead, Dailymotion, Blinkx, Eatbydate, Icerocket, Junoba, Lyrics, Pepesearch, Quintura, ScienceHack, Jurn, Great PDF, Deepdyve, Binpad, etc.
But let me ask you a very simple question. Have you heard of all of the above? Quite likely, you will answer in the negative. And that is just the way it is with other people. Most people only use Google to search for stuff online. Some use Yahoo, Bing and a few others that are specific.
That is why you need to get Google Love
If people all over the globe are mainly using Google to search for stuff online, it makes sense for you to want your website or blog on Google. That is why, you need to apply all the rules laid down by Google, if you want to get noticed on Google.
That is also why, when Google makes changes, you need to also make changes to your SEO strategy. You can be 100% sure that if you do not comply with Google changes, your website will never appear on Google – or if it is there, it will drop out, sooner or later.
And so we have Your 2018 SEO Strategy
Change # 1: How Good are Your Keywords? –
Perhaps you are doing your own SEO or you have hired someone to do it for you. Could be that your SEO is not doing anything for you or could also be that you are ranking on Google or some other search engine, for some weird keyword. If this is the case, you need to seriously re-think your SEO strategy. Ranking online for some obscure keyword WILL NOT help you at all, of this you can be very sure.
Those days are done, where you would do well by targeting broad keywords. It is very true that these broad keywords do have a big search volume. BUT, it is also true that they are very expensive to rank. And not only that, they are also not capable of attracting highly targeted traffic. To get the right keywords, it is very important that the right keyword research is done – no matter how painstaking and time consuming it may be!
Change # 2: Strong Emphasis on Social Media Marketing
There was once a time when social media was just considered to be a platform where people would come, meet others, chat and share stuff. Then the idea came about that it was a great platform for businesses to share their products or services. Thus, soon all kinds of businesses would sign up with various social media sites – and just randomly blast their content on these sites. But that is no longer so today.
Now, you cannot just randomly blast you products or services in any social media – you will get your account blocked. Also, social media is now a customer-service channel as well as a marketing channel. As such, your target audience who is on any social media platform, expects that you would engage with them on a personal level. So, if you have are used to just posting in social media and not interacting personally, you need to change that – starting right now!
Change # 3: Optimize Your Site for Cell Phone Traffic
Are you aware of how many cell phone users there are in the world today? Today there are almost 7 billion mobile subscriptions, globally. This equals almost 95.5% of the population of Earth. Take a look at these statistics:
2011 - 5.9 billion cell phone users.
2012 - 6.2 billion cell phone users.
2013 - 6.7 billion cell phone users.
2014 - 6.9 billion cell phone users.
2016 – approximately 62.9 % of the people in the world own cell phones.
2019 - The number of cell phone users globally, is expected to cross five billion.
As you can see very clearly, the number of cell phone users is growing with each passing year. And these cell phone users do not use cell phones just to make calls or SMS or take pictures. These cell phone users use cell phones to access the internet. What this means for you is that if you do not have a blog or site that can be seen by these cell phone users, you are losing out on a lot of traffic.
What do you do to get cell phone traffic if you are not already getting it? The first thing that you need to do is ensure that you have a RESPONSIVE website or blog.
Keep in mind here...
Google has very clearly said that they feel that RESPONSIVE websites and blogs provide users with a far better experience. It must also be noted here that Google is now indicating in its search results, a “mobile-friendly” notation right next to the blog or website – when searches are pulled up. This lets people know that the website is mobile friendly.
A few years ago, it had been predicted that mobile traffic is going to exceed desktop traffic. So far, this prediction has proved to be true. So, if you do not have a website or blog that is mobile friendly, it is time to make the change IMMEDIATELY!
Yes SEO is constantly changing!
Would you believe that in the year 2014 Google made 13 updates to its algorithm? Do you know how many websites and blogs were hit because of this? There were thousands of website and blog owners that were literally crying and breaking their heads after each change that Google made.