Tuesday, February 13, 2018

SEO And Social Media Management


SEO and Social Media Management are hot topics in the world of internet business and whether you have a small business, a large company or you just blog as a hobby, if you want to get noticed online, you would need to know what these terms are and how knowing them can benefit you – and how not knowing them – could be extremely detrimental (Talk Neanderthal!) – to your presence online. Okay, let’s start with one term at a time... 

What is SEO?

If you are asking this question then one of the reasons for this query could be...

1. Perhaps you are new to doing business online.

2. You have been way too lazy to analyze the changes taking place in the online business world.

3. You do not care about the things that happen online. (Regardless of what affect it has on your business!)

4. You are totally new to the world of online business.

5. Errrrrr...did I miss out on anything? (Think not!!!)




Okay so enough said!

SEO means Search Engine Optimization. What is this you ask? Whew...gosh...thank goodness you know there is something known as the internet...err...you do know it right??? (Just kidding!)

SEO sounds like such a nice sounding easy going name – but wait till you actually get down to working on SEO – it can be a veritable nightmare if you know nothing or very little on this subject!

What does SEO mean?

Search engine optimization is what SEO stands for, as has already been stated. What in the world is that? Believe it or not – it is your key to succeed online – or fail!

Succeed online – if you know how to implement SEO. Failure online – if you know nothing of SEO and you are not even interested in implementing it! 

The BIG TRUTH here

Is that these 3 simple alphabets – SEO – are actually an entire process (A huge one at that!), of setting up things online (With regards to your website or blog), so that your presence online -becomes visible.

By implementing the right SEO strategies, you can make a blog or a website or a webpage visible. And you know the best part of this? 

If you are real good at SEO

You can get seen on all the major search engines such as Google, Yahoo, Bing, etc., - without paying a fortune to people who will be needed to get your online presence detected – in the event that you have little or no knowledge of SEO.

After all, with SEO, you can get your website or blog or webpage seen in search results of all the major search engines – “NATURALLY” – as in, organically. READ – without having to pay a hefty sum of money. Yes, if you do not know SEO and you want to get noticed online, it is going to cost you a fortune! 



Now hopefully, you have understood the importance of SEO and how you “MUST HAVE” SEO, if you want to get noticed online. Moving onto the next topic... 

Social Media Management

Think SEO was bad enough and now there is something more too? Well, if you want to succeed online today – no matter what your business and no matter what the size of your business, you can be sure that it would be hard for you to succeed online – WITHOUT social media management.

In social media management, there would be an individual or a team of people that is in charge of monitoring, measuring, filtering and contributing to the social media presence of a brand, a corporation, a product – or for that matter – even an individual(Politicians, film stars, singers, celebrities, sports stars, etc). 


Why the need for Social Media Management?

Today, all over the globe, millions of people use various social networks – Read – Facebook! Yes that is right, there might be other social networks out there, but most of them are no match with Facebook – on the social media front and also on the advertising front.

Well, if millions of people are using social networks, you can be sure that this is a very powerful medium for advertising – just about anything! You might also be well aware of how very valuable word of mouth advertising is. And not just plain and simple adverting, but... 


Advertising on steroids

This is just what social media marketing is all about. Millions of people talking about your product, your service, your brand, your company, your image – talking about it 24/7, 365 days in a year – even on that extra day in the leap year! 
With social media marketing, you literally do have a “social network medium” working for you, day and night – even while you are sleeping, having fun or on vacation. This is very much akin to word of mouth advertising. The only difference is that this one is working for you on steroids. 

Social Media Management is VITAL for you

Whether you own a small business or a multinational conglomerate! Whether you are a rock star or a politician. Whether you want to sell a product or a service. Whether you want to build a brand or get publicity.

Social network marketing is just great for you to get a feel of what people are saying and by using this platform, you can even get to know what your competitors are doing and how people are reacting to what they do. Bottom-line is, if you want to get noticed online, you need to get used to the fact that you must use social media as part of your advertising and marketing arsenal. And that brings me to my last point of this topic...

Getting Your SEO Right!

If you have no clue about getting SEO right. If you have little knowledge of SEO and you are fumbling. If you have no idea of what needs to be done with regards to social media management. Then you can be sure that you need someone to take care of all of this for you – EXPERTLY!

Someone with the knowledge, the skills, the talent, the expertise and over a decade of experience! And that would be...me, of course!