Research studies and statistical data reveal that within the next 10–50 years, the following animals are likely to be extinct: koala bear, giant panda, orangutan, elephant, mountain gorilla, polar bear, rhino, snow leopard, tiger and the chimpanzee. Sadly, there are more too on this list. Do your bit, save our animals from getting extinct.
Penguin, Panda, Hummingbird and working from the comforts of your own home, by understanding how to succeed with Google.
In the context of Search Engine Optimization (SEO) we come across these three terms i.e. Penguin, Panda and Hummingbird quite frequently. But do we know what these terms actually mean? Why do bloggers keep using these terms all over again?
Basically Penguin, Panda, and Hummingbird are Google search algorithms. These algorithms are launched by Google in a chronological order. They are rolled out at different times by this internet giant. These terms are often come across us by bloggers.
What Is An Algorithm?
An algorithm is a set of procedures defined in a step by step manner, to reach a particular goal. The Google algorithm categorizes the content according to its algorithm. Web crawlers crawl the web and create a search index. This process of how web crawlers crawl, is also called web spider crawling and it depends on the algorithm used by Google.
In its most fundamental sense, everyone wants their website to be ranked in Google top search results. That is what Search Engine Optimization is all about.
Getting On Google Page 1
There are two approaches towards getting your website indexed in the top results of Google. One is “White Hat SEO”. This technique requires real Search Engine Optimization experts. This requires them to do all stuff using “legal and straight ways”. So this becomes quite a tricky and complex kind of technique.
The other one is “Black Hat SEO”. This involves autopilots, SEO backlinking, link farms, etc. Considering the fact that there is always a reason for Google to put up names to its products, Penguin and Panda are of black and white colors. This signifies white hat and black hat SEO respectively.
Penguin, Panda, Hummingbird And…
Panda was released by Google in 2011. This was an update to their algorithm named as Panda. This algorithm put a strong check on plagiarism. It detects the duplicate content and puts that website in lower search results. So, this is the reason why content creators have to start working – actually!
This challenged those websites whose moderators merely kept a “cut copy paste” of content on their website. Bloggers and social media marketers, have used replicated content until Panda came into existence. Although some still act smart by using intelligent keyword stuffing options, though this gave them a good page rank, it did not lead the user to what he/she has been searching for.
Then Came Penguin
Penguin was released in 2012. It caused even more trouble to those practicing unsolicited ways to get their page ranked on top of Google search index. Penguin targeted those bloggers and website moderators who just add links to their website just to get a higher page rank. These links might not even be relevant to the website or the content. They are there just to provide a higher PR.
So basically it was havoc for websites using backlinks just to get a higher page rank. This used to help them in internet marketing. These sites were simply packed off by Penguin, meaning that they were listed as black hat SEO. So those websites lost their top ranks that they were enjoying before. This algorithm laid more emphasis on the proper use of anchor tags. It enhanced the importance of well-formed anchor tags embedded within websites. There is an alternative text related to an image in the tag, that specifies the text to be displayed in case the image can’t load for some reasons. Generally social marketers and bloggers tend to ignore importance of this “alt field”. They don’t insert it when they are using backlinking. This tendency leads Penguin to detect when the links are not relevant to the website.
Hummingbird has been implemented by Google in September 2013. It’s a newly added feature to the Google search algorithm. These algorithms search for well-formed language content on website. Strongly typed language is preferred, that which lacks typing errors in totality.
The Hummingbird algorithm concentrates on semantic searches looking for high quality content in natural language. So to be indexed by this search algorithm, the content on the website should be authorized and valid. It should be recognized by other sources on Google for the subject matter to be unique and trustable. That means, long tailed keywords as specified by Penguin, are now not enough for great a PR.
Penguin, Panda, Hummingbird And…
Google has more data than any search engine currently has. It has 67% of the entire data available to be indexed in search results. The algorithms aim at making the search results more personal and responsive.
Now users have a way to search what they actually want to search. They just do not have to be confined with what they think they might want to search. Regardless to say, Penguin, Panda and Hummingbird are bringing a revolution to the way users search and how search results are indexed in the Google search page result. So, if you want to know how to run a successful blog, website or business, watch out for the updates from Google.
But One Thing You Can Be Sure Of…
Because of Penguin, Panda, Hummingbird, you need to constantly update your blog or website with content that is fresh and unique. And it is only then that Google Spiders will crawl your website, index it and rank it! And over time, with you having continuous fresh content – your website or blog will appear on Google Page 1. And that of course – means more business to you – much much more!