Sunday, July 29, 2018

Google Changes And How They Affect Your Business


 What are you doing to protect and save the wild life on our planet? 
Are you aware that there is an Endangered Species Act (ESA) and it has lists of protected animal and plant species, globally? Are you aware that by losing even one species of wildlife, our entire ecosystem can be unbalanced and the effects of this could hit the entire food chain? 
As such, the Endangered Species Act is extremely important to our planet, as it helps greatly in saving our wildlife, plants and fish, from going extinct. 
BUT, what about you?
What are you doing to save our wildlife from going extinct? It’s never too late to start, every small bit counts!

Google changes and how they affect your business are something that you must be well aware of, as the changes that are being made by Google, affect search algorithms with the view of improving and also providing search results of higher qualities, as compared to that in the past.


What You Need To Understand About Google Changes 

These changes have made businesses, bloggers, webmasters and SEO experts worry more about the changes in search algorithms.  Although these changes are meant to fully eliminate spam from Google search results, one major fact is that businesses can get affected if they are penalized or even fined by Google. 

On one hand, Google does have some right to make these changes, but on the other hand, there may be some websites that may have been affected without spam in search engine results.


Take A Look At Some Of The Top Changes Google Is Doing:

1. Moving To More Secure Organic Searches
This change Google is doing has left many business owners and website owners in total darkness and for content creators, it’s now impossible to ‘MINE’ Google analytics for keyword data. This is a major blow for all those who are focused on both density rates and also keyword bombing. 

But for those creating content that is of high quality and creative, these people find these changes to be very reaffirming. For all those who try to ‘Game the System’, Google has given them less ’Firing Power’. So, tip for you, try not to focus on keywords, but keenly pay attention to different actions that users do on your website.


2. Hummingbird Conversations
This is the most recent change Google has done.  The algorithm in Google Hummingbird was updated recently. The idea behind the Hummingbird update is to fully understand conversations, different concepts and also relationships.

Though evolving (Hummingbird), serious efforts have been employed by Google to make different searches to be more conversational and to be able to use less keywords.


3. Authorship For Google Ranking

Though not fully understood how this change Google is doing will affect searches, experts do foresee Google will be using your ‘Author Profile’ to fully establish your expertise and credibility, to determine the quality of your content.  Also, Google may be using your social profile to be able to gauge the number of shares a single article has, the authority of your website that you are publishing on and also your individual following.

For website owners that do publish quality content on their authoritative websites and that are related to their niche, Google may rank their articles higher than for those not associated with the owners/author.


4. Nonexistent Update For Page Rank

There is a main problem with Page Rank.  Since early 2013, the Page Rank meter hasn’t been updated. And it’s not clear when it will be updated or even if it will be updated at all.

Page Rank is the ranking or the numbers of links that your website has that are pointing back to your site. Links work as votes. The higher the number of links that your website has, the higher your credibility and this showcases your website as high quality.
Google isn’t emphasizing on page ranking and if you are focusing on getting higher links from sites that have higher page ranks, then you need to stop. Instead, you should be focusing on how to drive traffic to your website, become an authority in your niche and also converting visitors.


The Bottom Line About Google Changes 

For sure, all of these changes Google is doing are not only going to affect SEO experts and webmasters, but also website owners, pro bloggers, wanna be bloggers and business owners. And another thing is for sure – it will have a tremendous impact!

So, if you want to be successful online and have a thriving business, make sure that you are fully aware of all the Google changes and that you have implemented them!

Monday, July 23, 2018

Steps To Profitable Keyword Research


Steps to profitable keyword research… one of the most difficult content marketing tasks you will come across through your Internet Marketing career, would be doing appropriate keyword research. Research is a dynamic process which does not seem to end, even after doing a heavy course on the subject. This depicts that conducting research is a never-ending, consistent process, lasting until forever. 


Dilemmas Associated With Keyword Research 

Conducting keyword research is a grueling task which takes up lots of time and effort. Even the tools available for it are all confusing and oppose our intuition. While searching, we often lose track of what we are searching for and where it can be searched. The obvious reason for this misery of ours, is the lack of a proper system on which we can rely, to follow a proper methodology, to lead to effective results. 

But as every problem has its solution, you would be glad to know this one is not an exception. I have analyzed the problems very closely and the good news is that I came up with a solution which does not involve you wanting to pull your hair out or smash your system. 

Profitable Keyword Research Secrets Revealed

Your situation as an Internet Marketer is no doubt very tough. And one of the primary reasons for this is that you can’t figure out which data is relevant enough, as everything seems to be so important for, that you find it hard to ignore any of it and end up getting overwhelmed and frustrated… totally! I’ll move forward with the intention of teaching you the following tricks.
  • Maintain focus while researching.
  • Avoid strangling yourself with irrelevant stuff.
  • Save your precious time and energy by taking shortcuts.
Stay Focused On The Bull’s Eye 

While conducting research, try to recognize the content that should be most relevant to your target audience. Then try to familiarize yourself with the exact phrases people use while searching for info. 

Follow the below mentioned steps to build yourself an effective system for conducting keyword research and clear your work from procrastinations. 


Know Your Audience: Identify Probable Keywords To Start

First of all, gain a sense for the kind of keywords and phrases you want to target or the kind you have been trying to rank high. Always keep in mind the worth of keywords as they are not only important for Search Engine Optimization, but also design a strategy for your entire product development. Therefore it is very valuable, actually kind of vital, to know your audience and the phrases and sentences they are expected to use, when expressing their desires in searching for something from your niche.

The takeaway here is to start by building a list of as few words as four to five, to start your keyword research. Acquire knowledge through social networks like Facebook, Twitter, etc., to know what your potential listeners are using to describe their desires. 


Analyze Popularity And Competition For Your Keywords - Individually

Now you need to score each of your keywords on the grounds of popularity and competition, using some research tool like Google Keyword Adwords Tool. Generate a score for the times people search on your collected terms, as compared to other search phrases.  Try to target enormously searched keywords, which make it highly likely that your topic is in great demand and people indulge in that information.

After the comparison, judge the competition you are facing on your keywords, individually. Set up an estimate of the number of websites dedicated to content targeted by your keyword. If there are very many people competing to rank for one particular word, it would be really tough for you to rank your page high, even with a quality keyword.  



The Bottom Line About Profitable Keyword Research 

Is that… a perfect keyword is the one which has high popularity - but very less magnitude of competition - simultaneously. You can use Google Webmaster’s keyword research tools to set up estimations of using keywords wisely. 

If your keywords are facing loads of competition, then switch to alternatives. Dig in for keywords suggested to you by research tools which are generated by semantic search principals and carve out some better keywords, which have lesser competition. Carefully choose new keywords by judging them on the same scale of the same parameters of comparison and competition. There you are, now you know the Steps To Profitable Keyword Research.