Monday, July 23, 2018

Steps To Profitable Keyword Research


Steps to profitable keyword research… one of the most difficult content marketing tasks you will come across through your Internet Marketing career, would be doing appropriate keyword research. Research is a dynamic process which does not seem to end, even after doing a heavy course on the subject. This depicts that conducting research is a never-ending, consistent process, lasting until forever. 


Dilemmas Associated With Keyword Research 

Conducting keyword research is a grueling task which takes up lots of time and effort. Even the tools available for it are all confusing and oppose our intuition. While searching, we often lose track of what we are searching for and where it can be searched. The obvious reason for this misery of ours, is the lack of a proper system on which we can rely, to follow a proper methodology, to lead to effective results. 

But as every problem has its solution, you would be glad to know this one is not an exception. I have analyzed the problems very closely and the good news is that I came up with a solution which does not involve you wanting to pull your hair out or smash your system. 

Profitable Keyword Research Secrets Revealed

Your situation as an Internet Marketer is no doubt very tough. And one of the primary reasons for this is that you can’t figure out which data is relevant enough, as everything seems to be so important for, that you find it hard to ignore any of it and end up getting overwhelmed and frustrated… totally! I’ll move forward with the intention of teaching you the following tricks.
  • Maintain focus while researching.
  • Avoid strangling yourself with irrelevant stuff.
  • Save your precious time and energy by taking shortcuts.
Stay Focused On The Bull’s Eye 

While conducting research, try to recognize the content that should be most relevant to your target audience. Then try to familiarize yourself with the exact phrases people use while searching for info. 

Follow the below mentioned steps to build yourself an effective system for conducting keyword research and clear your work from procrastinations. 


Know Your Audience: Identify Probable Keywords To Start

First of all, gain a sense for the kind of keywords and phrases you want to target or the kind you have been trying to rank high. Always keep in mind the worth of keywords as they are not only important for Search Engine Optimization, but also design a strategy for your entire product development. Therefore it is very valuable, actually kind of vital, to know your audience and the phrases and sentences they are expected to use, when expressing their desires in searching for something from your niche.

The takeaway here is to start by building a list of as few words as four to five, to start your keyword research. Acquire knowledge through social networks like Facebook, Twitter, etc., to know what your potential listeners are using to describe their desires. 


Analyze Popularity And Competition For Your Keywords - Individually

Now you need to score each of your keywords on the grounds of popularity and competition, using some research tool like Google Keyword Adwords Tool. Generate a score for the times people search on your collected terms, as compared to other search phrases.  Try to target enormously searched keywords, which make it highly likely that your topic is in great demand and people indulge in that information.

After the comparison, judge the competition you are facing on your keywords, individually. Set up an estimate of the number of websites dedicated to content targeted by your keyword. If there are very many people competing to rank for one particular word, it would be really tough for you to rank your page high, even with a quality keyword.  



The Bottom Line About Profitable Keyword Research 

Is that… a perfect keyword is the one which has high popularity - but very less magnitude of competition - simultaneously. You can use Google Webmaster’s keyword research tools to set up estimations of using keywords wisely. 

If your keywords are facing loads of competition, then switch to alternatives. Dig in for keywords suggested to you by research tools which are generated by semantic search principals and carve out some better keywords, which have lesser competition. Carefully choose new keywords by judging them on the same scale of the same parameters of comparison and competition. There you are, now you know the Steps To Profitable Keyword Research.